2025 Enigma Event Value Report (Western Canada) INDIVIDUAL ENTERPRISE License

The 2025 Enigma Event Value Report is based on an analysis of hundreds of entertainment events across Western Canada.  The report estimates the size and economic value of the sector, the value entertainment events for communities and sponsors, and a report on the highest value events based on multiple criteria and expert opinion.

FOR EVENT PROMOTERS

• Demonstrate event value to communities, governments, and sponsors
• Learn about the attributes of the highest value events
• Discover strategies to elevate events to next level

FOR MUNICIPALITIES AND GOVERNMENT AGENCIES

• Understand the size and impact of the entertainment event sector
• Discover the types and sizes of events that bring value to communities
• Develop strategic business cases justifying event funding

FOR SPONSORS AND PARTNERS

• Understand the types and sizes of events that bring value to sponsors
• Develop strategies to partner with events and deliver higher value
• Evaluate and justify event sponsorship investments

REPORT SECTIONS

• Size and Economic Value of Sector
• Value of Entertainment Events for Communities and Sponsors
• Attributes of Highest Value Events in Western Canada
• Highest Value Event Listings (50)
• Higher Value Event Listings (100)
• Strategies to Elevate High Value Events to Next Level
• High Value Event Listings (150)
• Strategies to Elevate Value for Specific Event Categories
• Highest Value Events by Type, Size, and Region